Pioneer in Men’s Grooming Long lasting radiance cream for men

In 2005, Fair and Handsome launched the first-ever cream specially formulated for men. With this breakthrough innovation, it flagged off the Men’s Grooming revolution in India, taking it beyond shaving. This move was the culmination of years of meticulous research and development in understanding how men’s skin is significantly different from women’s skin. The launch of Fair and Handsome provided men with the opportunity to break free from being closet users of women’s skin care products and create their own identity.
Fair and Handsome Long Lasting Radiance Cream - the ultimate solution for men's skincare!

Through pioneering research by skin care experts from India and Australia, Fair and Handsome has developed a breakthrough formulation for tough male skin - the Long Lasting Radiance Cream™ for men. Powered by a unique Pro Peptide™, it helps transform men's tough skin to deliver long lasting radiance.

It comes with lab tested SPF formula, which provides double protection against harmful UVA & UVB rays.

Fair and Handsome Instant Radiance Face Wash™ and 100% Oil Clear Instant Radiance Face Wash™

Male grooming has come a long way since the days of using just soaps and shampoos. Fair And Handsome has introduced Instant Radiance Face Wash™ with powerful Pro Peptides which washes off fine pollutants, fades dark spots and gives up to 4 hours Oil-free look while giving a cooling freshness and visible radiance thus improving one’s appearance.

Men’s tough oily skin with large pores and active sweat glands pose a threat to their overall skin health. Fair And Handsome 100% Oil Clear Instant Radiance Face Wash™, enriched with powerful Charcoal Beads is the best sebum-balancing face wash for men with 2% Salicylic Acid that gives a 100% oil clear solution for men and reduces pimples up to43% offering an All Day Oil-Free look.


Up to 7 Hrs Brighter Look*
Up to 2 X Dark Spot Reduction*
Visible Radiance in 1 Week*
*Based on clinical study conducted on healthy male volunteers during Mar-Sep ’19.

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Our Fair and Handsome range

Fair and Handsome Long Lasting Radiance CreamTM

For 7 hours brighter look


Fair and Handsome 100% Oil Clear
Instant Radiance Face WashTM

All-day oil-free look


Fair and Handsome Instant
Radiance Face WashTM

Washes off fine pollutants and fades dark spots