Smart And Handsome

Pioneer in Men's Grooming Long lasting radiance cream for men

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Fair And Handsome is pioneer & category creator of Men's Face Cream. Its breakthrough innovation led to flag off Men's Grooming in India, beyond shaving. The brand has been a trusted name in the Indian personal care market for nearly two decades – enjoying No.1 position in Men's Face Care category since 2005.
Rebranding of this power brand of Emami to 'Smart And Handsome' seeks to answer the need of modern male grooming consumers who now pursue skin benefits, beyond radiance.
For today's evolving men, it's all about achieving the "Best Version" of their skin that they are born with. They are open to try more product formats that can help achieve and maintain the same. Recognizing this holistic changes in consumer preference, the brand has embarked on a transformative journey to reposition itself as a modern, inclusive, and aspirational brand that cater to various male grooming needs
Smart And Handsome Brightening Cream for Men

Men's grooming has evolved and involves more than just shaving. Hence, not much to its surprise the need for a men-specific skincare regime is as important as skincare for women. Men are increasingly aware of the harmful effects of environment on skin, as they are always exposed to the sun, pollution and other irritants. Moreover, men's skin is 20% thicker as compared to women's skin, sweats more and secretes more oil. Through pioneering research by skincare experts from India & Australia, Smart And Handsome has designed Brightening Cream for Men that gives instant brighter look & 2X lesser dark sports*

Powered by NatSci – a unique blend of natural & scientific ingredients such as Liquorice & Niacinamide, the Cream is known to penetrate up to 20 layers deep^ and helps maintain brighter look for up to 8 hours*.

*Based on healthy male voluneers' study conducted during Mar- Sep, 2019. With twice daily application. Individual results may vary.

Smart And Handsome Instant Brightening Face Wash

With self-care and personal appearance being so important today, Smart And Handsome Instant Brightening Face Wash comes across as the choice and voice of men. Be it washing off fine pollutants from skin or providing instant oil free look; this face wash places itself a notch above the rest. Without a doubt, it is a win-win buy for all men.

Powered by NatSci – a unique blend of natural & scientific ingredients such as Menthol & Niacinamide, the Face Wash efficiently fades dark spots & gives oil free look, instantly.


Smart And Handsome 100% Oil Clear Face Wash™

Men's tough oily skin has large pores and active sweat glands that pose a particular threat to their overall skin health. To help them beat the odds, we uncover Smart And Handsome 100% Oil Clear Face Wash, the best sebum-balancing Face wash for men that removes excess oil without drying skin.

Powered by NatSci – a unique blend of natural & scientific ingredients such as Charcoal beads & Salicylic acid, the Face Wash effectively fights pimple marks & uproots blackheads.

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Up to 8 Hrs Brighter Look*
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Up to 2x Dark Spot Reduction*
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Visible Radiance in 1 Week*
*Based on clinical study conducted on healthy male volunteers during Mar-Sep '19.

SMART AND HANDSOME RANGE

Visit Smart and Handsome Website

Emami Limited
Emami Tower, 687 Anandapur, EM Bypass
Kolkata 700107
West Bengal

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Email :
contact@emamigroup.com

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